Jerry Lasco is the Founder, President and CEO of Lasco Enterprises, LLC, the parent company of The Tasting Room Wine Café, MAX’s Wine Dive, and Boiler House Texas Grill & Wine Garden. Jerry began his entrepreneurial career in 2003 when he opened The Tasting Room at Uptown Park, Houston’s first wine bar to also sell retail wine. After garnering a loyal following in the Galleria neighborhood, Jerry developed a second concept called MAX’s Wine Dive – a unique wine-focused concept combining chef-driven comfort food with wines from around the world. The first Wine Dive opened in 2006 and quickly became one of the most highly-acclaimed establishments in Houston throughout Texas and Denver. In 2013, Nation’s Restaurant News recognized MAX’s Wine Dive as a“Breakout Brand” as well as one of the 5 “Hot Concepts” in the United States.
While each of the successful concepts have garnered numerous local and national awards and accolades over the years, Lasco Enterprises as a whole has been recognized as one of Houston’s top businesses. The Houston Business Journal recognized Lasco Enterprises as the 13th fastest growing private company in Houston in 2009 and awarded the company the prestigious “Enterprise Champion” award in both 2009 and 2012, given to five fast-growing companies that lead not only in growth and industry leadership, but in contributions to employees, the community and to their respective industries. Lasco Enterprises also made the “Fast 100” list in 2010, 2011, 2012, 2013 and 2014 and has been recognized numerous times as “One of the Best Places to Work” in Texas. In 2014, Jerry was named Ernst & Young’s Entrepreneur of the Year for the Gulf Coast States.
Prior to pursuing his passion for the food and wine business, Jerry spent 13 years as a pilot, first with the United States Air Force and then flew for Continental Airlines, during which time he and his wife Laura took the opportunity to travel to vineyards and wineries around the world to study and enjoy wine.
Before relocating to Houston, Jerry lived in New York City where he attended Peter Kump’s Cooking School and pursued his sommelier certification with The Court of Master Sommeliers, based in London. He received his B.S. in Organization Behavior from the United States Air Force Academy.
Jerry and his wife Laura settled in Houston in 2001 and are raising two boys, Max and Jack.